the strategy studio for leaders who want to scale—without selling themselves out.
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This Isn’t Working delivers real-time reflections from inside the practice—of building, breaking, and rebuilding businesses that actually hold.
in a world where business has become both a tool for survival and a site of harm, we need a different way forward.
because work—whether we love it, hate it, want to deny it, or want to transform it—shapes how we live, relate, and lead. It’s where we spend our hours, our effort, our energy.
we need a way of working that doesn’t demand exhaustion to deliver its promise.
we need a way of working that’s built to hold—leadership, teams, values, and visions.
that’s what I help you build.
this is repair and re-architecture.
hi, I’m Brittany Martin, strategist and coach behind Work In Practice. I help founders and teams realign how their businesses are held—strategically, structurally, and systemically.
Because real alignment doesn’t come from talking about values.
It shows up in your delivery systems, your decision-making rhythms, and your team’s capacity to breathe.
work in practice is a response to the operations bloat, cultural burnout, and mindset-masking that too often pass for growth.
work in practice is where…
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practical operations meet liberatory strategy.
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frameworks are field-tested rather than theoretical.
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we measure ROI in capacity, not only cash.
This isn’t about getting it “right.” It’s about getting honest.
So you can lead what you’ve built—without betraying yourself to do it.
the work, in brief
you know your business better than anyone.
you don’t need someone to decode your business for you.
you need space to say what’s true,
a strategist who can see the system,
and a structure that doesn’t ask you to disappear in order to lead.
that’s where I come in.
studio sessions
120-minute strategic intensives for the part of your business that feels “off”—even if you can’t name why yet.
the re:alignment studio
A strategic partnership for rebuilding how your business is held—from systems to structure to leadership.
this isn’t working
A Sunday letter about what breaks in business—and what we’re building instead.
what this work is / isn’t
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this work is for you if...
Your business is scaling, but your system’s straining.
You’re tired of compensating with your time, body, or brilliance.
You want to grow without abandoning yourself (or your team).
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this work isn’t for you if...
You want aesthetics over architecture.
You’re still chasing scale as proof of success.
You’re looking for a template to follow—not a structure to build.
what “work in practice” means
we’re not a work in progress.
we’re a practice of remembering.
remembering what matters.
remembering how we want to live.
remembering what we’re here to build.
because different doesn’t happen by accident.
it happens in practice.
you don’t need to hold out for a hero.
you can build a system.
one that honors your humanity, reflects your values, and holds the weight of what you’re really here to do.